Fake gold bullion bars and coins look like the real things. Because they are covered with real gold, they can pass tests done with gold testing kits, and can fool experts. And according to a growing number of news reports, more and more people are being conned into buying them.

Some recent news . . .

Year 2022 is shaping up to be the year when Covid-19 goes away, the year when America either rebuilds its infrastructure (or doesn’t), the year when you seriously consider buying an electric car – and lots of other big changes will happen in your life.

Another big change seems to be happening too, which is that everywhere you turn, people are talking about cryptocurrency. This seems to be the year when cryptocurrency – also known as bitcoin or bitcoins – is no longer something on the sidelines of people’s investing strategy. It has moved to center stage and people – even people who don’t know exactly what bitcoin is – are intensely interested.

Let’s say you walk into a pawnshop to check out whether there are any gold, silver or platinum items there for sale – items that you can buy for low prices. Or you walk into a coin dealer to see what’s on display.

Let’s also say that you find what seems to be a good deal. It’s a South African Kruggerand that contains 1 Troy Ounce of gold. When you ask the dealer the price, he replies, “$1,505.00, because we sell at current trading prices.” So you go online, check trading prices, and decide that you will be getting a fair deal if you buy that Kruggerand for the asking price. So you go back to the pawnshop or coin dealer, pay asking price, and assume that everything has gone well.

Do you like to buy silver, gold, platinum and rhodium bullion bars and coins?

If you do, you are making a prudent investment choice for these reasons . . .

• You know exactly what you are buying, because they are precisely measured, and issued by governments and reliable companies that are generally trustworthy.

• You can gauge whether your bars and coins are fairly priced, because you can compare their weight to current trading prices. (Note, however, that in most cases bullion bars and coins are sold at prices that are slightly higher than current trading prices.)

• They are convenient investments – easy to buy. Plus, they are packaged in sealed plastic containers that protect them, and which can be easily stored in safety deposit boxes, safes and other secure locations.

• You are all but assured that the precious metals they contain are pure.

• You can enjoy volume discounts, because many dealers will reduce the price per unit if you buy 10, 20, 50 or more at one time.

Okay, those are good reasons. But do they mean that you are making the most profitable investment possible in precious metals if you buy bars and coins? We’ll return to that question in a minute. But first, let’s consider a different question.

A gold ETF (Exchange Traded Fund) is a gold-based investment you can buy as though it were a stock or mutual fund. And like those investments, you can monitor how well your ETFs are performing, and what prices they are trading for. The companies that create and sell gold ETFs buy a quantity of gold bullion and allow investors like you and me to invest in partial ownership of them. Gold ETFs offer convenience – you can call your financial consultant at Fidelity or another investment company – and say, “Buy me some shares in a gold ETF,” and you are off and running with your gold investments. And because their performance is tied to gold trading prices, it is easy to keep an eye on how well your investment is performing.

When you go looking for gold, you will usually find items that contain very small quantities of it. You might find a picture frame that is covered with gold leaf, a printed circuit board that has gold-covered contact pins, or a pair of gold-plated eyeglass frames.

You go looking for gold and . . . you find some! Maybe you go to an antique store and find a piece of jewelry that looks like pure, shiny gold, but you find out later that it is only covered with a thin gold plating. Or you discover a gold nugget and find out that it is only a cheap collectible that has been created to look like the real thing, but isn’t.

Many people like to invest in bullion and coins that are made of gold, platinum or silver. The predictability appeals to them. They buy a pure piece of platinum, gold or silver that comes in a hard plastic case that they can either open or put in a safe.

“Dollar in Danger of Weakening for Six Years,” an article that appeared on Bloomberg.com on November 16, sounds these alarms that all investors should heed . . .

It seems likely that prices are trending up, and could continue to do so for months, or even for several years. If that is the case, what are your best gold investment strategies? If you believe that gold prices will continue to rise, here are two to consider…

Frankly, we are not going to answer that question on today’s post, because it is a question that only your financial advisor or tax preparer can answer for you. There are many variables to consider – your tax bracket, your other investment gains or losses – and we are not in a position to offer that kind of advice. What we can do, however, is answer the following question . . . 

The end of calendar year 2015 is coming up fast, and that means it’s time to think ahead about your IRA and other accounts that will figure when you file your taxes next April. Some people are wondering about putting gold and other precious metals into their IRA accounts. On first thought, that makes sense. Gold prices are low right now, after all, so you’re probably not going to sell gold soon. Why not roll your gold into your IRA and not even think about selling it now?

Have you thought of investing in silver, gold, or platinum bars? If you haven’t, maybe you should. Bullion is one of our favorite precious metal investments. Bullion offers important advantages to serious investors, for a lot of very good reasons . . .